You just started a business or you have thousands of business ideas that you hope to execute very soon, this article is for you. Just to be an entrepreneur is not enough, you must press so hard to grow your business and there are diverse ways to go about it. The major way an entrepreneur can grow a project is to have a great communication skill. In addition, for you to be a better communicator and more intelligent, it is most essential for an entrepreneur to be bilingual or multilingual.
According to Sean Hophood “people who speak a second language appreciate multiple perspectives and cultures and are equipped to exercise diverse thought and action, which is a boon in the entrepreneurial environment,” Being able to speak more than one language will allow you to establish a solid brand identity for your company.
Here are top 5 reasons why entrepreneurs should speak more than one language:
1. Geographical Expansion
If your business grows so much to the extent of having branches in new countries, knowing the local dialect is a mandatory step that will help your business in growing more influence in that particular country. It is often said that “English is an international business language”, undoubtedly, it’s true but English does not always work when trying to appeal to a global audience especially those who are illiterate.
People in some countries like India, China and even some part of Africa are reluctant to use English, instead they favor their own mother tongue. Brands must therefore adopt local languages if they want to become successful in whatever region they establish themselves.
2. It Enhances New Perspectives
New perspectives came as a result of acquiring new knowledge and this will make the entrepreneurs to be open minded. Learning new language also means discovering new culture and belief systems that are completely different from yours because “learning a language is about living the language. This will benefit you in your entrepreneurial pursuit and also in your personal life.
3. It Enhances Customer Satisfaction
Firstly, the ability of an entrepreneur to speak more than one language creates connection to customer who are previously unreachable. It also help in capturing the attention of non-English speakers, helps in introducing them to your products or services. More customers improves more sales and more sale leads to more profits and connections especially if you provide best products or services.
Speaking the local dialect to your customers,, prevent miscommunication and misunderstanding. This improve the customer satisfaction. A satisfied customer will surely stay loyal and also share positive view about your products and services to other people.
4. It Improves Cognitive Skills And Makes You Creative
Learning new language enables you to discover unfamiliar words, idioms, and exposes you to something completely new.
Learning more than one language makes you see the world in different dimensions. With new ideas of the world, come innovative ideas, imagination and creativity that will make you stand out from your competitors.
Also Check Out: 5 Most Effective Tips To Stay Committed When Learning A Language
5. Helps Employee Confidence, Productivity, And Retention
We’ve established how language learning can benefit your bottom line and your customers. Now, let’s introspect. Whether you’re a one-person act or you’re managing a large team of people, skill development supports day-to-day productivity, saves time, and boosts confidence levels. Science says it too. According to Psychology Today, it’s the endeavor that generates high self-esteem and a sense of pride.
Language learning is a key skill that builds stronger relationships with customers, thus improving the confidence and productivity of the team as a whole.
Pride is a great feeling. The more you accomplish, the more you want to accomplish. Multiply that feeling by the number of language you can speak as an employee, and your organization’s productivity levels will skyrocket! Your employees will be happier and more likely to stick with you through thick and thin.
Conclusion
Learning a new or second language is always a good thing to do and a great skill to acquire for someone who is looking for skills to acquire. Learning a new language or the language of where your business, company or organization is located is very important.
So, make sure you learn that language and see your business bloom.
